Hyundai: Higher and Higher Quality

by Jana Kingman

The car industry is jam packed with tough competitors. Staying ahead of the pack is a near impossible job. At Hyundai they ensure their own success by continuously improving their already high quality product.

Hyundai’s Alabama plant is one example of their dedication to constantly improving quality. They created one of the most state of the art automotive assembly plants in the industry. It has been recognized as one of the automotive plants with the highest operating standards in the world.

The Alabama plant is responsible for the new Sonata and Santa Fe models, built especially for the American market. More than 250 welding robots (with additional robots checking the work of the welding robots) meticulously ensure with complex optical sensors that welds are tight and panel gaps are minimal. In addition to the stringent assembly methods used at the plant, every vehicle produced at the Hyundai plant in Alabama benefits from road testing.

That’s why every Hyundai Sonata and Hyundai Santa Fe leaves the Alabama plant with 2.3 miles on the odometer. When a car comes off the assembly line at the Hyundai Alabama plant it is immediately taken for a test drive on Hyundai’s own test track. It’s just one more way Hyundai is improving on a great product. Nobody wants unwanted surprises when it comes to their new car.

No one goes on a test drive and decides to buy a new car because they’re attached to the odd sounds and quirky functioning of a vehicle. Hyundai is aware of the need for seamless operation and peace of mind. And both come from owning a vehicle that runs smoothly and accommodates the needs of drivers and passengers. Driving a Hyundai means driving a car with a history you can trust and modern innovations you can enjoy.

Hyundai doesn’t just talk about improving the quality and customer satisfaction of their drivers. At Hyundai the quest for improvement has checks and measures just as thorough as their industry recognized assembly plants. Hyundai employs continuous survey systems to ensure they are aware of the public response to their improvements, additions, and changes. And they all say the same thing…we’re impressed.

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