How To Online Marketing For Building Your Home Based business
If you want to build your home based business you will have to promote it online. There are many ways to go about online promoting that are free or very low cost. Unfortunately many of the free advertising programs, the one’s that look and sound great, are the least productive. Building your home based business using the proper tools is key.
Free For All Sites
Free FFA sites also known as Free For All sites usually have members that range from hundreds of thousands into the millions. The thought of advertising to millions of people using a simple add form can be very tempting especially because it is free.
The advertising control panel will have a series of boxes. You will input your name, email address, Ad title, ad text and URL you are promoting. Remember to use another email address other than your main email client because you will get hundreds and often thousands of advertisements sent you by site members. The ad submission form will limit the number of words you can use so give it some thought before submitting.
When I first started advertising online I used FFA sites very often. I was excited over sending my advertisement to 10 million people or more. After a short time I realized it wasn’t benefitting me at all. When I received hundreds of emails through my alternate email server I never read them. I deleted them as quickly as possible. I realized the other members were simply doing the same thing and the effort was nearly pointless.
Free Traffic Exchanges
I enjoy using Traffic exchanges because of the variety of advertisements I can see and learn from. You can advertise for free using the sign up credits and then clicking ads for even more credits. The time you must visit a site is put on a timer and you have to wait to click another ad. To use these sites affectively you must use a Splash page otherwise known as a Lead Capture page. The point of your page is to get the visitors name and email address. You do not want to try and sell them here. You only want to gain enough interest to get their information so you can sell them through your email or news letter campaign. Using your main sales page or web site will give you little benefit because the visitor will not be there long. Like you they are surfing for credits. These sites can be productive if used correctly but they can also be a waste of time you could otherwise use with better tactics.
Article marketing is arguably the number one way to promote your home based business. Best of all it is very cost affective. Most articles can be written and submitted in a couple hours. Because one article written making use of keywords can be published for many years it makes it the purest form of viral marketing there is. Despite the misconception that you must have a lot of writing skills to affectively write an article the fact is you don’t. You do need to have factual information concerning the articles subject so that you can build your reputation on the subject over time but no great skills are required. Most of us can carry on a conversation about subjects of interest and we all write emails to our friends and often personal letters to those we know. If you can do that you can write an article.
When you are finished writing your article you simply submit it to Article Directories who then publish it on their site and offer it to their members to use. This can be thousands of site publishers and if you have used Keywords in your article it will be found by those publishers whose site relate to those words. It is true Viral marketing because your article can be found on may sites and used by publishers. It takes a little time, often a month and longer, but one article can provide hundreds of backlinks pointing to your site. These links are more valuable than all the site optimization you could do.