Doing What You Love
Since 1996, Jesse Cannone has devoted his life to helping people reach their fitness goals. He is especially interested in the rehabilitation of people who’ve suffered things like stroke and Parkinson’s disease, so in the process, Jesse has become quite the expert in back pain treatment. He founded The Healthy Back Institute, he has also authored several publications to help people with both pain and fitness issues.
Jesse Cannone has been a contributor for a number of magazines and websites like eDiets.com and “Men’s Fitness”. His bi-monthly newsletter is called “Get Healthy and Fit News”, but he’s also written books. Two of his most popular writings are “Burn Fat Fast” and “Lose the Back Pain System”.
Fitness didn’t start as a passion for Jesse. Actually, he began body building due to poor self esteem. Once he got started, he was hooked. He realized how much he enjoyed fitness, and he wanted to bring this love to other people. He started out by working as a certified fitness trainer in gyms, but later began selling informational products like books and audios.
It didn’t take long for Jesse Cannone to become the top trainer at the gym, but with promotions comes paperwork. He got burned out quickly and decided to venture out alone. It’s a sad coincidence that this decision came only days before the September 11th Tragedy, so of course Jesse lost all but one of his clients overnight. With maxed out credit cards and very little income, he turned to a book called “Multiple Streams of Income”.
Jesse didn’t have a business background, but after reading the book, he decided to take the plunge with a $5,000 how-to course. He knew he needed to find money fast because he had a wife and seven children to feed. His plunge did the trick, and he never looked back. Now he has many successful businesses.
Do what you love! It’s been Jesse Cannone’s motto for years. You’ll never be happy, and you’ll never have an income to match your full potential if you’re doing something you don’t truly enjoy. Jesse didn’t start out in fitness, so perhaps you haven’t found your passion yet either. If you have, Jesse would tell you to follow your heart.
Doing what you love is a little misleading. Perhaps you love helping animals. That doesn’t mean you’ll enjoy a desk job in the animal control department of the local police station. Find something fun. Volunteer at a zoo or shelter. Jesse doesn’t enjoy walking on treadmills. He’d much rather be out mountain biking!
Don’t approach your problems as if they’re obstacles. Problems should be seen as solvable challenges. It doesn’t matter whether your problem is getting into shape, providing for your family, or figuring out your true passion. Face the challenge, educate yourself about it, and enjoy life to its fullest!